Interesting title, great panel of industry experts at the upcoming Marketing Week - Digital Day event being held in Toronto, Ontario - also on November 3, 2008 (Mobile 2.0 in San Francisco plus Digital Day in Toronto.. North, South, East, West... Mobile Internet at its Best! LOL).
Here is an overview of the panel session -- hope to see you there!
Mobile Marketing To Die For
Text to win. Mobile couponing. Is this the extent of the opportunity in mobile for advertisers? Hardly. In Europe, Asia and the U.S. marketers are leading the charge with increasingly complex campaigns that allow them to do everything from reach target customers to identify influential consumers. This session will include real-life examples from outside Canada to show what's possible in the mobile space.
Moderator: Phil Barrett, Senior Director, Mobile & Interactive, Carlson Marketing
Derek Colfer, Co-Founder and VP of strategy, Jambo Mobile Solutions
Nick Patsiopoulos, Director, Mobile and Digital Services, Yahoo! Canada
Marc-Henri Magdelenat, Director, Sales & Marketing, Microsoft Mobile Advertising
Michael O'Farrell, Chair, dotMobi Advisory Group, Vice Chairman, ooober, Co-Author, "Mobile Internet for Dummies".
NOTE: Added a link to Session Moderator Phil Barrett's blog -- he offers great insights from a Canadian interactive and mobile marketing perspective