An amazing week of all things mobile came to Toronto from Sept 12-16, 2009BSTREET Communications:
Over over 1,000 people attended to push the made-for-mobile envelope to dirve new innovations, business and networking.
Will have more details about the events coming up soon -- including how to purchase a DVD of events sessions, presentations and speaker interviews.
Interesting title, great panel of industry experts at the upcoming Marketing Week - Digital Day event being held in Toronto, Ontario - also on November 3, 2008 (Mobile 2.0 in San Francisco plus Digital Day in Toronto.. North, South, East, West... Mobile Internet at its Best! LOL).
Here is an overview of the panel session -- hope to see you there!
Mobile Marketing To Die For
Text to win. Mobile couponing. Is this the extent of the opportunity in mobile for advertisers? Hardly. In Europe, Asia and the U.S. marketers are leading the charge with increasingly complex campaigns that allow them to do everything from reach target customers to identify influential consumers. This session will include real-life examples from outside Canada to show what's possible in the mobile space.
Moderator: Phil Barrett, Senior Director, Mobile & Interactive, Carlson Marketing
Derek Colfer, Co-Founder and VP of strategy, Jambo Mobile Solutions
Nick Patsiopoulos, Director, Mobile and Digital Services, Yahoo! Canada
Marc-Henri Magdelenat, Director, Sales & Marketing, Microsoft Mobile Advertising
Michael O'Farrell, Chair, dotMobi Advisory Group, Vice Chairman, ooober, Co-Author, "Mobile Internet for Dummies".
NOTE: Added a link to Session Moderator Phil Barrett's blog -- he offers great insights from a Canadian interactive and mobile marketing perspective
If you really, really want to see what's coming down the pipeline for next generation mobile Internet services, suggest you check the upcoming Mobile 2.0 event landing in San Francisco on November 3, 2008 at the Grand Hyatt hotel...
Make sure you register early and get a ticket as soon as you can as last year's event SOLD OUT quickly... Mobile 2.0 event registration.
Mobile 2.0 has an amazing line-up of expert speakers and mobile Internet evangelists ready to enlighten you on the next wave of mobile Internet innovations, they include:
For all you Social Networking fanatics here are a few great services for you to have some fun with to join the crowd to connect with friends, families and a new host of mobile friendly people at... Enjoy!
Great mobile Web sites keep popping up! The latest one to come onto my radar is Zipiko. It's a great little "social utility" that allows you to quickly organize ad-hoc meet-ups (the mobile Web equivalent of "let's do lunch") to more involved events. The idea is simple - you visit a mobile web site at http://zipiko.com, register if you're a first time user, then set up an event (you input what, when and where - like "meet for a coffee, 2:00, at Joe's Diner." Then you plug in your friends' mobile phone numbers to invite them. They all get a text message inviting them to the event and asking them to respond by text if they accept the invite. Everyone gets a reminder closer to the time to keep you on track. And the next time you want to set up an event, all your friends' details are saved so it's even easier. That's it! The simple user interfaces works across multiple types of phone browser from the simplest flip phone to smart phone browsers. It's a great example of using the mobile Web to do something you couldn't really do with the PC-based Web.
Seems like the mass market for mobile just got a little (or very big) bump from the recently announced Barack Obama campaign. Very cool use of text messaging and mobile web sites to keep the campaign trail blazing forward.... Definitely a 'Change WE Can Believe In', especially if you are tapping into over 250 million mobile subscribers in the US market to get your Vice President Joe Biden co-runner announced. Check out http://obamamobile.mobi from your mobile phone browser, great articles featuring the site to see from your PC come from MobiADNews.
The 2008 Beijing Summer Olympics are upon us with the world's best athletes striving to reach new heights to bring the medals home... You can get all the action, updates and latest statistics delivered to your mobile phone faster than any 100 meter dash from the featured TV broadcast sponsors.
Additionally, check with your wireless carriers for their exclusive offerings - for example, AT&T Mobility customers may be able to get full mobile TV coverage of the 2008 Beijing Summer Olympics, depending on your device and service subscription - see their computer site for more information at http://www.wireless.att.com/source/entertainment/.
Here is a list of made-for-mobile sites and services offered by the key global TV broadcast sponsors:
In the USA, from NBC Olympics Mobile offerings go to http://www.nbcolympics.com/mobile from your computer or thru your mobile phone browser at http://mobile.nbcolympics.com.
In Canada, from CBC Sports at http://www.cbc.ca/wireless/ from your computer to see all their 2008 Beijing Olympics made-for mobile offerings or thru your mobile phone browser at http://m.cbc.ca/olympics.
In the UK, from BBC Sports at http://news.bbc.co.uk/sport1/hi/olympics/7507582.stm from your computer browser to see all their made-for-mobile offerings or thru your mobile phone browser at http://www.bbc.co.uk/mobile/olympics.
And... If you are a water polo fan, a very cool mobile web site announced today comes from the USA Water Polo Team where you can keep up with all their action in Beijing from your mobile phone at http://usawaterpolo.mobi.
Found a great little mobile web site for anyone wanting to escape to Alcatraz - the infamous prison located in the middle of the San Francisco Bay area. Check it out on your mobile phone browser at http://alcatraz.mobi
If you know of any other cool, fun mobile web sites for everyone to surf to from their mobile phones -- drop us line or enter them directly from your mobile phone browser at http://mifd.mobi under the Mobile Web Sites category listing.